PARTNERSHIP "FOCUS" - A NEW
RESOURCE CENTER FOR
NON-COMMERCIAL ORGANISATION

Those who work in public sector certainly know such resource centers as CAF, or Interligal, where one can get a qualified consultation, look through necessary literature, put one's name for a seminar on a topic interesting for them. Now we have one more resource center. Non-commercial partnership for supporting of civil initiatives "Focus" provides non-commercial organisations for social marketing, a field not much known about.

Social marketing can be defined as the use of tools and means of marketing as strategic planning, advertising and public relations, marketing researches for:

The idea to adopt commercial marketing methods to specific character of noncommercial sector was born in the USA 15-20 years ago as a result of a rise of a number of non-commercial organisations and severe aggravating of competition between them. In this situation non-commercial organisations were forced to gain new skills: an ability to define distinctly a place of the organisation in its own specific market, comprehension of demands of its clients and donators, an aptitude to spread one's own convictions and to recruit supporters and so on.
Today all these skills are urgenly needed to the Russian non-commercial organisations as well. First of all because of rising competition for grants, volantary donations, social orders. The second reason is somewhat watchful, guarded attitude of the broad public towards activities of non-commercial sector. And the last a lack of confidence and skills of carrying on a dialoge between noncommercial organisations, from the one hand, and state structures and representatives of business, on the other hand.
To help the Russian NCOs in mastering methods of social marketing, to assist in improving efficiency of social policy - these are objectives of the non-commercial partnership "Focus". Highly skilled experts of "Focus" will answer your questions. They are not just persons trained in the US, they are leaders of noncommercial organisations well experienced in work in the third sector. They are eager to help you and know how to do it practically.
In "Focus" we'll get:
consultations on how:
- to overcome inner problems of your organisation,
- to obtain means for your projects,
- to cooperate with mass media,
- to improve public relations,
- to create a positive image of your organisation,
advices how to right:
- applications and proposals,
- informations and advertisments,
information about:
- resource centers,
- foundations,
opportunity to take part in:
- round tables,
- press-conferences,
- special measures.
Opinions of those who has taken advantage of the helping hand of "Focus" confirm the importance of this help for non-commercial organisations. Here is one of them:
"I appealed to the non-commercial partnership "Focus" for aid in connection with problems of organisation rising anddevelopment of the Center of psycological aid for women "Yaroslavna" (I am a director of this center). I've got some valuable advices concerning composing applications for grants, creating the best working climate in the Center and a lot of others. Results of this consultations showed their worth immidiately. The greatest of them is that we got a grant for our project "Development of the service of phone of confidence of the Center "Yaroslavna" " from the Government of Moscow. We are grateful very much to the Center "Focus" for aid. L. Pashina.
" Non-commercial partnership "Focus" is waiting for your calls by phone: (095) 249-3989, 249-8515 or by e-mail: afocus@glas.apc.org.

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